Indoor TV with automatic news is the feature that shows, on your store screen, news from portals you choose — with nothing to upload. On JMV Indoor, you pick the partner portal (Léo Dias, R7, Estadão, CNN Brasil, Metrópoles and others) and the category (culture, sports, health, etc.); with each new story published in that category, artificial intelligence generates a narrated video, with captions and a QR code to the original article, and updates the TV on its own. It is factual, dated content that refreshes with no action from the owner.
Why the store TV almost always goes stale
Anyone who puts an Indoor TV at the point of sale quickly hits the same obstacle: once installed, the screen needs new content all the time — and nobody has time to record, edit and upload video every week. The result is the screen looping a landscape video, an open TV channel or YouTube, often muted. A frozen screen says nothing to the very person already inside the store, ready to be reached.
The way out of this bottleneck is content that updates itself. That is exactly what the news integration does: instead of you producing it, the news portal you chose feeds the screen — automatically, with every new story.
How the news integration works, step by step
Inside the JMV Indoor app, on the scheduling tab, there is a news section. The flow is short and you only do it once:
- Choose the partner portal. The list includes names such as Léo Dias, R7, Estadão, CNN Brasil, Metrópoles, Portal Amazônia, Diário do Nordeste, Correio Braziliense, Portal Itatiaia, Portal Sul, Galileu magazine and others — and it keeps growing.
- Select the category. Each portal has categories (culture, sports, celebrities, health, etc.). You drag the category you want to the position you like in the playlist.
- AI turns each new story into a video. When the portal publishes a new story in that category, artificial intelligence automatically generates a short video, with narration and captions (there are models with and without voice-over), and puts it on your TV.
- Each piece carries a QR code. Anyone in the store can point their phone and open the full story straight on the source portal's site.
There is no maintenance step: you added the category once and the screen never goes stale. If a story breaks now, it comes in on its own; last week's leaves the rotation because it lost its moment.
Niche targeting: the health example
The big advantage is not being tied to a single portal. One example mentioned: dental, aesthetic and general health clinics can pick the health category from the main portals and mix the sources in the same playlist. The waiting-room screen then keeps fresh health news, from several outlets, with no manual work.
The logic works for any segment: culture and sports fit waiting areas and lounges well; celebrities and entertainment hold attention in salons and barbershops. You build your category lineup around the audience that passes through your store — and it refills itself.
News (dated) vs. evergreen content: why both coexist
There is an important difference between two kinds of automatic content, and it explains why news has to refresh:
| Type | Behavior | When to use |
|---|---|---|
| News (dated) | Factual and short-lived — refreshes on its own and "expires" (last week's story loses meaning) | Keep the screen alive and current, feel "always on" |
| Evergreen content | Curiosities and tips by niche — never expires, stays on air as long as you want | Guarantee a base of content that never runs out, even without news |
In practice, the two add up in the same playlist: news brings the freshness of the day and evergreen content makes sure the screen is never empty. To understand the library of ready-made content that never "expires" — and how it connects to the free trial — see how to activate Indoor TV in about 1 hour, with a free month.
It is also worth distinguishing a third path: here the content comes from outside (the portal) and enters on its own; if instead you want to generate your own content from photos you upload, the path is Indoor TV with artificial intelligence, which builds videos from your photos — manual generation by the owner, not automatic third-party news.
The partnership model with the portals: win-win
One point that often raises doubts: it is not a copy of the story. What the AI does is a video re-edit — its own narration and captions — always with credit to the source portal. And each piece carries a QR code that points straight to the full story on the portal's site, not to JMV Indoor.
In other words, the relationship is an audience exchange: JMV drives clicks and readers to the partner portal. It is a partnership where both sides win — the portal gets traffic, and the owner gets fresh journalistic content for the screen, with no production cost. New portals join as the partnerships advance, including by request from the people who use the platform.
Plans, free trial and how to start
JMV Indoor's Indoor TV runs 100% in the cloud, on a regular Smart TV connected to the internet — horizontal or vertical, with no kiosk, no USB stick and no exclusive box. The news feature (and evergreen content) is already included in the plan; you start with a trial and scale by points as needed:
| Plan | Who it is for | Price* |
|---|---|---|
| Start | Ideal for beginners | R$ 49.90/month |
| Pro | Small and medium businesses | R$ 89.90/month |
| Additional point | Expand to more screens | from R$ 19.90/month per point |
*Prices in effect as of July 2026. Always check the updated plans table at jmvindoor.com, as prices may change.
There is a 30-day free trial, with 1 point and no credit card — enough to add a news portal and watch the screen refresh in your own store. If you manage several locations, you can follow the status of each screen from a single dashboard: see how Indoor TV for chains and franchises works, with multi-point monitoring.
Want to see news landing on the screen on its own?
Activate the 30-day free trial and add a portal to your playlist. Prefer to watch first? See the full Café & Tech episode about the feature on YouTube.
Indoor TV is a form of digital signage applied to the point of sale — and, with automatic news, it stops requiring content production and becomes a screen that keeps itself going. Questions about the solution? Talk to us through the contact form or check our Privacy Policy.